Gen Beta 2026 Winter. They follow generation alpha, who are born between 2010 and. Move over gen alpha, a new generation is here.
Wgsn forecasts trends across five consumer groups (boomers, gen x, millennials, gen z and alphas), but we’re now making room for a sixth. Born into climate change and shifting demographics unlike gen z, who witnessed the transition from analogue to digital technology, gen beta will grow up in a.